What makes a successful business? Is it a good business plan? The right leadership? A brilliant idea?
More and more, I keep coming back to the idea that successful businesses are born out of obsessions. Not broad obsessions like “producing a great product” or “exceptional customer service” (though one could argue that a company like Zappos is successful because of its obsession with the latter), but rather focused obsessions such as “ensuring all children have a pair of shoes” or “making the best frozen yogurt“.
John Nese is the Owner of Galco’s Soda Pop Shop, a store that now sells 500 different kinds of sodas. Watching him talk about all the different sodas and tell the story behind each of them is intoxicating. John is a success because he’s found a way to make a business out of his obsession.
My favorite line: “I don’t work. I just play all day long. I come in and play.”
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LOVE THIS. The idea of getting up every day and being so in love with what you do that it doesn’t even seem like work is my kind of career move.