You’ve never seen a fundraising video like this before. Check out Mahindra Foundation’s “A Girl Story” campaign and watch the video series following Tarla, an underprivileged Indian girl. But there’s a catch: donations are required to keep the story going.
Amazing use of technology and the YouTube API. Only complaint is that I wish the website were clearer about where a donation would go and how it will be used to make a difference.
