Beginning this week, Target will debut two new, exclusive Ben & Jerry’s ice cream flavors (Berry Voluntary® and Brownie Chew Gooder®) at all stores nationwide.
“By partnering with the iconic and beloved Ben & Jerry’s, Target is offering our guests even more exclusive, high-quality food options,” said Greg Duppler, senior vice president, merchandising, Target. “Target guests who purchase these new ice cream products will not only enjoy two delicious flavors at an exceptional price, but will also have the satisfaction of supporting two great brands, aligned in their strong heritage of philanthropy and volunteerism.”
The partnership symbolizes each company’s shared commitment to volunteerism.
Berry Voluntary and Brownie Chew Gooder were specifically created to encourage guests to volunteer in their local communities through a special promotion called “Scoop it Forward.” Guests simply visit www.VolunteerMatch.org/scoopitforward to find volunteer opportunities in their neighborhoods. After registering for a specific volunteer activity, and forwarding the opportunity to five friends, that person and each of his or her friends will receive a coupon for a free pint of Ben & Jerry’s ice cream, redeemable at Target stores, while supplies last. After that time, guests will still be able to participate in the “Scoop It Forward” promotion, and will receive a $1 off coupon in recognition of their volunteer efforts.