goodworkpeople Avatar

Posts tagged social responsibility

A full 83% of consumers want more of the products, services and retailers they use to benefit causes.

2010 Cone Cause Evolution Study, the nation’s only 17-year benchmark of cause marketing attitudes and behavior.  Download the study here

Read more about moms, millennials, and cause marketing here.

Cleaner for the Environment, Not for the Dishes

“Most Americans want to do things that are good for the environment, but not everyone wants to pay the price,” said Elke U. Weber, director of the Center for Research on Environmental Decisions at Columbia University.

How Millionaires and Billionaires Give

A few months ago, Warren Buffett pledged to give 99% of his wealth to charity during his lifetime, publicly encouraging the world’s richest to follow suit.  He and Bill Gates have even scheduled a trip to China this month to figure out how to “do philanthropy” there.  Meanwhile, Buffett business partner Charles Munger says the idea of “very intelligent people sitting around trying to do good” makes him squirm in his seat.  

And most recently, Omidyar Network, the philanthropic investing arm of eBay, plans to invest up to $200 million in India over the next five years. Richard Branson is also urging others to invest in Zimbabwe through Zimbabwe Enterprise, a nonprofit formed by his Virgin Unite, the philanthropic investing arm of Virgin. 

Promises Aren't Enough: Business Schools Need to Do a Better Job Teaching Students Values

Three Yale School of Management professors wrote an op-ed in the Wall Street Journal about why it’s not enough to get students to take The MBA Oath

They say: “The solution to ethical challenges in business is not to create an army of M.B.A.s who promise to do the right thing. Rather, as educators we must assume more responsibility by providing better, not less, leadership development. Only then might our graduates take an oath they can actually live up to.”

Compare this to another recent WSJ article covering “The Case Against Corporate Social Responsibility”.  Very interesting debates here. 

Timberland's Stakeholder Engagement Calls

Timberland’s CEO Jeff Swartz regularly hosts stakeholder engagement calls to “inform, inspire, and engage others about Timberland’s Corporate Social Responsibility initiatives.” 

Last week, he hosted one with Mountain Equipment Co-op CEO David Labistour. They discussed “the need for comparability of products’ environmental impacts to inform consumers’ responsible purchasing decisions.”

You can listen to a podcast of the call (and past calls) at the link above. 

New York Times has a great new business case study, “Can Honest Tea Say No to Coke, Its Biggest Investor?“  Honest Tea founder Seth Goldman—and other business owners—talk about how Honest Tea can stay true to its brand while it tries to maintain its relationship with Coke. 

New York Times has a great new business case study, “Can Honest Tea Say No to Coke, Its Biggest Investor?“  Honest Tea founder Seth Goldman—and other business owners—talk about how Honest Tea can stay true to its brand while it tries to maintain its relationship with Coke. 

Starbucks expanding recycling program with coffee cups in Chicago

“Starbucks is finding new ways to use the 3 billion paper cups its customers use each year, even in cities where recycling is not popular or mandated.  This fall, it will send cups used at its Chicago stores to Green Bay, where a Georgia Pacific paper mill will turn them into Starbucks napkins.  The effort is a major push by Starbucks to create a commercial market for its used cups, which include 1 billion plastic cups for cold drinks.”

Beginning this week, Target will debut two new, exclusive Ben & Jerry’s ice cream flavors (Berry Voluntary® and Brownie Chew Gooder®) at all stores nationwide.
“By partnering with the iconic and beloved Ben & Jerry’s, Target is offering our guests even more exclusive, high-quality food options,” said Greg Duppler, senior vice president, merchandising, Target. “Target guests who purchase these new ice cream products will not only enjoy two delicious flavors at an exceptional price, but will also have the satisfaction of supporting two great brands, aligned in their strong heritage of philanthropy and volunteerism.”
The partnership symbolizes each company’s shared commitment to volunteerism.
Berry Voluntary and Brownie Chew Gooder were specifically created to encourage guests to volunteer in their local communities through a special promotion called “Scoop it Forward.”  Guests simply visit www.VolunteerMatch.org/scoopitforward to find volunteer opportunities in their neighborhoods.  After registering for a specific volunteer activity, and forwarding the opportunity to five friends, that person and each of his or her friends will receive a coupon for a free pint of Ben & Jerry’s ice cream, redeemable at Target stores, while supplies last.  After that time, guests will still be able to participate in the “Scoop It Forward” promotion, and will receive a $1 off coupon in recognition of their volunteer efforts.

Beginning this week, Target will debut two new, exclusive Ben & Jerry’s ice cream flavors (Berry Voluntary® and Brownie Chew Gooder®) at all stores nationwide.

“By partnering with the iconic and beloved Ben & Jerry’s, Target is offering our guests even more exclusive, high-quality food options,” said Greg Duppler, senior vice president, merchandising, Target. “Target guests who purchase these new ice cream products will not only enjoy two delicious flavors at an exceptional price, but will also have the satisfaction of supporting two great brands, aligned in their strong heritage of philanthropy and volunteerism.”

The partnership symbolizes each company’s shared commitment to volunteerism.

Berry Voluntary and Brownie Chew Gooder were specifically created to encourage guests to volunteer in their local communities through a special promotion called “Scoop it Forward.”  Guests simply visit www.VolunteerMatch.org/scoopitforward to find volunteer opportunities in their neighborhoods.  After registering for a specific volunteer activity, and forwarding the opportunity to five friends, that person and each of his or her friends will receive a coupon for a free pint of Ben & Jerry’s ice cream, redeemable at Target stores, while supplies last.  After that time, guests will still be able to participate in the “Scoop It Forward” promotion, and will receive a $1 off coupon in recognition of their volunteer efforts.

What do you expect of business in solving social problems, now and in the future?

Question posed in “The Corporate Philanthropist: Stakeholders’ Expectations of Business” from Committee Encouraging Corporate Philanthropy (CECP).

This question is then answered from all perspectives by a range of private, public, and social sector leaders:

Many truly excellent reads above, particularly the piece on the Consumer Perspective by Jack Leslie, President of Weber Shandwick.