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Posts tagged career

For Pepsi, a Business Decision With Social Benefit

For Pepsi and other corporations, social impact is secondary to core business.

“The social benefits of the corn program are obvious in higher incomes that have improved nutritional and educational standards among the participating farmers, not to mention its impact on illegal immigration and possibly even the reduction of marijuana production…but PepsiCo insists those benefits are ancillary to the business rationale for the program.” 

The Way I Work: Blake Mycoskie of Toms Shoes

Some really fantastic nuggets in this article. 

One of my favorites: “When I’m traveling, I usually send one e-mail a week to the whole staff. I try to stay connected to everyone through letters. Some people call them little manifestoes. I’m a very open person, so I really tell the staff what I’m struggling with and what I’m happy about. I tell them what I think the future of Toms is. I want them to understand what I’m thinking. It’s like I’m writing to a best friend.”

REWORK: Bible for a New Type of Business

For designers, programmers, small business owners, and really anyone interested in understanding the nature of work, Jason Fried and his team at 37 Signals—the software company behind business tools like Basecamp, Highrise, and Campfire—are considered royalty.  I’m a pretty big fan myself not only as a user of their products, but also a fan.  Loved hearing Jason speak at the Chicago Convergence, loved reading Getting Real, and now I love their newest book, REWORK.

Watch one of their original trailers for the book above (check out the others here, here, and here).

REWORK is a great investment, and while it reads a bit like a self-help book in its broad mantras, it’s definitely motivational and gratifying to see a glimpse into how 37 Signals has used these theories to defy all expectations of a profitable, growing business. Not all of their advice is right for every business—in fact, they may say it’s only right for their business and you shouldn’t try it if it doesn’t make sense for yours—but still the ideas are thought-provoking and energizing.

None of the 90 essays is longer than 2 pages, and each is accompanied by black and white illustrations sketches by desinger Mike Rohde. I’ve included some of my favorite excerpts below.

Ignore the Real World:  “This real world sounds like an awfully depressing place to live.  It’s a place where new ideas, unfamiliar approaches, and foreign concepts always lose.  The only things that win are what people already know and do, even if those things are flawed and inefficient.  The real world isn’t a place, it’s an excuse.  It’s a justification for not trying.  It has nothing to do with you.”

Enough With “Entrepreneurs”:  “Let’s retire the term entrepreneur.  It’s outdated and loaded with baggage…There’s a new group of people out there starting businesses.  They’re turning profits yet never think of themselves as entrepreneurs.  A lot of them don’t even think of themselves as business owners. They are just doing what they love on their own terms and getting paid for it.”

Start a Business, Not a Start Up:  “The truth is every business, new or old, is governed by the same set of market forces and economic rules.  Revenue in, expenses out.  Turn a profit or wind up gone.  Startups try to ignore this reality…So don’t use the idea of a startup as a crutch.  Instead, start an actual business.”

Sound Like You:  “Talk to customers the way you would to friends.  Explain things as if you were sitting next to them. Avoid jargon or any sort of corporate-speak.  Stay away from buzzwords when normal words will do just fine.  Don’t talk about ‘monetization’ or being ‘transparent’; talk about making money and being honest.  Don’t use seven words when four will do.”

Inspiration is Perishable:  “If you want to do something, you’ve got to do it now.  You can’t put it on a shelf and wait two months to get around to it.  You can’t just say you’ll do it later…Inspiration is a magical thing, a productivity multiplier, a motivator.  But it won’t wait for you.  Inspiration is a now thing.  If it grabs you, grab it right back and put it to work.”

And those are the final words of the book.  Read more about REWORK here.

The TFA Report: 5 Questions to Ask Yourself Before Doing Service Work

Yesterday, the New York Times published an article that I’m going to file in the “inconclusive but interesting” folder.  The piece, “Gauging the Dedication of Teacher Corps Grads”, comments on a new report that surveyed every person accepted by Teach for America from 1993 to 1998.

“A new study has found that their dedication to improving society at large does not necessarily extend beyond their Teach for America service.

In areas like voting, charitable giving and civic engagement, graduates of the program lag behind those who were accepted but declined and those who dropped out before completing their two years, according to Doug McAdam, a sociologist at Stanford University, who conducted the study with a colleague, Cynthia Brandt.”

Reactions on Twitter and in the blogosphere seem to go in two directions: either the article confirms people’s doubts the TFA can change the face of education or it remains too flawed and misleading to make a meaningful case.  I certainly have my questions.  What about the advancements TFA has made in the last 10 years since 1998?  What is the control group?  How exactly does the survey define a social citizen?

But as someone who myself served as a teacher for two years following college—in Japan on the JET Program, not through TFA—I feel the piece engages an important conversation around work and service.

In order to avoid the path toward cynicism, here are five questions you can ask yourself before deciding to mix work and service.

1.  Are you doing it for the resume?
Sought-after service programs like TFA are often seen by employers and graduate schools as a noble star on a young person’s resume. When I joined the JET Program, I can’t say I didn’t think about how it would distinguish me in a competitive job market.  But service work should make sense in your broader narrative.  I had participated in education and social services throughout high school and college, and having traveled in Japan I had a dream of moving back there.  Think hard about how a two-year commitment fits within your personal and professional story.

2.  What are your goals?
Service is often thought of as doing things for others, but you have to understand what you want to get out of it for yourself.  Develop your leadership skills?  Experience living abroad or in another state?  Continue your commitment to a particular issue? Write them down.  When the social problems you’re trying to solve become overwhelming, turn to this list to keep yourself focused.

3. Have you done your research?
It’s easy to romanticize service work. Yet in many ways it’s really like any other job, filled with interpersonal challenges, frustrating bureaucracy, and growing responsibilities. Are you aware of your actual daily duties?  Do you know if there are opportunities for professional development?  Have you seen your potential living and work conditions? Actively seek out that kind of information and then set realistic expectations for yourself.

4.  How will you deal with emotional stress?
The daily grind of service is exhausting, especially when you’re stationed far away from your family and friends.  Couple that with minimal compensation and you’ll likely start questioning your choices.  That’s not a desirable position for anyone.  Putting that support system in place beforehand can be the difference between dedication and disillusionment.

5.  What will you do once your service ends?
Of course, this is a trick question.  We all know that service never really ends!  But when burn out hits, you might find yourself saying, “I served for two full years of my life.  I put in my time.” That’s a pretty hopeless response. Figure out what you like about service and find at least three ways to integrate that into your daily routine at work, with your family, or on your own.

Your Obsession At Its Core

What makes a successful business?  Is it a good business plan?  The right leadership?  A brilliant idea?

More and more, I keep coming back to the idea that successful businesses are born out of obsessions.  Not broad obsessions like “producing a great product” or “exceptional customer service” (though one could argue that a company like Zappos is successful because of its obsession with the latter), but rather focused obsessions such as “ensuring all children have a pair of shoes” or “making the best frozen yogurt”.

John Nese is the Owner of Galco’s Soda Pop Shop, a store that now sells 500 different kinds of sodas.  Watching him talk about all the different sodas and tell the story behind each of them is intoxicating.  John is a success because he’s found a way to make a business out of his obsession.

My favorite line: “I don’t work.  I just play all day long.  I come in and play.”

Taking the Pledge

The Graduation Pledge of Social and Environmental Responsibility states: “I pledge to explore and take into account the social and environmental consequences of any job I consider and will try to improve these aspects of any organizations for which I work.”

I like this idea a lot.  I like it because it’s a reminder to students, schools, and employers that we have a choice to seek out jobs that match our values.  That choice is quickly becoming a right, not a luxury.

So far more than a hundred universities, graduate schools—even some high schools—have adopted this pledge in varying ways: printing it in the commencement program, giving students wallet-sized cards with these words on it, wearing ribbons in honor of it.

When I was in college, I never took a pledge.  I guess I had a pledge in my mind, but it consisted more of a general sentiment than of specific tenets.

I decided to write down what those specific pledge items would be, and came up with the list of 10 things below.  I think it’s important to note that social and environmental consequences aren’t the only requirement for me.  It’s more about positive company culture, thoughtful decision-making processes, and a pro-social compass that guides the work.

I pledge:

  1. To advocate for transparency above secrecy
  2. To judge opportunities from every side, not only the most convenient one
  3. To consider the interests of all stakeholders fairly and evenly
  4. To ask the hard questions
  5. To build relationships with colleagues based on trust and mutual benefits
  6. To remember the community that exists outside my office walls
  7. Never to accept that my company’s social efforts are good enough
  8. Never to take the easy road over the right road
  9. Never to say, “The work is terrible, but the money is good”
  10. Never to make a decision at work that I wouldn’t make in any other situation

No Tradeoffs

Last week I participated in a conference call featuring Andrew Winston, writer of Green Recovery.  The call was part of the “Issues in Depth” series hosted by Net Impact, a network of business students and professionals committed to bettering the world.

As a globally recognized expert on green business, Andrew doesn’t just demonstrate how simple operational changes can be good for both your business and the environment.  He also demonstrates why it’s important and why “culture matters an awful lot.”

Andrew is full of stories from inside the industry—how UPS reduced 28 million miles from its driving routes by removing left turns, how Heineken uses internal competition between its breweries to decrease energy consumption—but one of his best bits comes from Procter & Gamble.

P&G talks about the concept of “no tradeoffs”: consumers shouldn’t have to sacrifice cost for environmentally-friendly products.  Perhaps they even pay less.  Basically, environmental benefits should have just as high a priority as quality and price.

According to BBMG’s 2009 Conscious Consumer Report, consumers are starting to feel the same way.  When asked which product attributes are most important, price and quality ranked at numbers 1 and 2—no surprise—while health benefits, where it’s made, and energy efficiency came in right behind.  As Andrew put it, “Consumers who will pay more for green is small.  The conflicted consumer is becoming nearly everybody, and they want it all.”

This is encouraging.

Price and quality are important for obvious reasons, but they’re also things we can see.  We can look at the price tag, we can touch the material, or judge how well something is crafted.  The other items are priorities for us, but just not as visible, and so we’re more willing to excuse a product’s deleterious effects on the environment or our health.

Businesses that make the intangibles visible—without charging more—can really say “no tradeoffs” and rise to the top.

Don’t Wait to Get Laid Off

The down economy is tough on jobs, but I keep seeing news articles revealing a silver lining: losing your job lets you choose a new career that you’re actually passionate about.  Just the other day I stumbled upon Lemonade, a documentary showing how advertising professionals found their true calling upon getting laid off.

I’m happy for the people featured in this film, and for those who have used the recession as a springboard to jump into a more fulfilling career.  At the same time, I have to ask, “Why’d they wait so long?”

The reason isn’t because they’re sell-outs, or because they don’t care.  It’s because bridging that gap between your professional and personal life is not an easy task.

Yesterday, I spent half the day reading over intern applications.  With each cover letter I read, I asked, “What story is this person telling?  What motivates this person on a day-to-day basis?”  I felt like 85% of the applicants were intentionally hiding this part of themselves.  Or else they didn’t know how to express it.  But really, I wanted to know what made these people tick—that tells me a lot more about the kind of worker they are, and what they’ll bring to the position.

Some advice to those intern applicants, and to those wanting to make a change:

1. Determine what motivates you at work.

There’s a reason you chose your profession, so what is it?  Is it “career success” or money?  Those are both important factors, but those are not the work itself—those are products of the work.  What connects you to your job on a personal level, and why did you get into it in the first place?  Create a list of 5 reasons.

2. Increase your motivating factor.

You may not have to quit your job to do what you love.  Maybe you just have to bring more of what you love to your job. Management is dying for these types of employees, who are aware of their work environment and apply leadership in solving their own motivating problem.  Find that one way you can change your office culture or create a new initiative that suits your passion.

3.  Hang around the right people.

Spend time around people you want to be like.  Seems obvious, but you may be surprised how much time you spend around people you don’t really respect.  Keeping good company not only keeps you sane, it also opens doors to good opportunities.  That’s how I found one of my first jobs.  I worked at an organization with people I admired, even though it wasn’t the work I eventually ended up doing.  Those people connected me with great people in a line of work I now love.

4.  Start a side project.

Your job won’t fulfill every part of you, so starting a side project can be good for many reasons.  First, it’s something that belongs just to you.  When you spend all that time working with and for other people, it’s important to have a project that ultimately belongs to you.  Second, it’s your own little experiment.  You’ll discover a lot more about what is most important to you professionally.  And finally, no matter what happens at your job, you’ll always have your side project.