By Elliot Greenberger on November 19, 2009
What makes a successful business? Is it a good business plan? The right leadership? A brilliant idea?
More and more, I keep coming back to the idea that successful businesses are born out of obsessions. Not broad obsessions like “producing a great product” or “exceptional customer service” (though one could argue that a company like Zappos [...]
Posted in Video, Workplace | Tagged career, leadership, social enterprise
By Elliot Greenberger on September 3, 2009
The Graduation Pledge of Social and Environmental Responsibility states: “I pledge to explore and take into account the social and environmental consequences of any job I consider and will try to improve these aspects of any organizations for which I work.”
I like this idea a lot. I like it because it’s a reminder [...]
Posted in Education, Social Responsibility, Workplace | Tagged career, leadership, social change
By Elliot Greenberger on September 1, 2009
Last week I participated in a conference call featuring Andrew Winston, writer of Green Recovery. The call was part of the “Issues in Depth” series hosted by Net Impact, a network of business students and professionals committed to bettering the world.
As a globally recognized expert on green business, Andrew doesn’t just demonstrate how simple operational [...]
Posted in Environment, Social Responsibility | Tagged books, business school, career, CSR, Net Impact
By Elliot Greenberger on August 25, 2009
The down economy is tough on jobs, but I keep seeing news articles revealing a silver lining: losing your job lets you choose a new career that you’re actually passionate about. Just the other day I stumbled upon Lemonade, a documentary showing how advertising professionals found their true calling upon getting laid off.
I’m happy for [...]
Posted in Video, Workplace | Tagged career, economy, leadership