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Vision correction is a costly process

Vision correction is a costly process

Smartphone + $1 plastic lens attachment

Smartphone + $1 plastic lens attachment

PerfectSight will market in Africa/Asia

PerfectSight will market in Africa/Asia

MIT Media Lab has developed NETRA (short for “Near-Eye Tool for Refractive Assessment”), which aims to make eye exams affordable in the developing world. 

Read more of “Eye Phone: MIT Researchers Develop Ultra-Cheap, Smartphone-Based Eye Exam Tool” on Fast Company.  

TechCrunch interviews Samasource CEO Leila Janah in How Samasource Helps The World. According to its website, Samasource is “Microwork for the next billion.”  They bring dignified, computer-based work to women, youth, and refugees living in poverty.

In the video, they talk about Samasource’s model, its challenges, its competitive advantage, and why it’s run as a nonprofit instead of a business.

I think building a company is the best way to change the world, because it’s the best way to align the interests of a lot of smart people and a lot of partners to build something that’s great and that serves people. You can’t do that if you’re an individual because it’s just you and there’s no one to align, and you can’t do it if you’re a nonprofit because you have no resources and you’re constantly out trying to raise money instead of generating it and being self-sufficient.

Mark Zuckerberg, CEO, Facebook in an interview for Inside Facebook

His sister, Randi Zuckerberg, works on Creative & Buzz Marketing, Politics, and Social Change at Facebook, and provides a lot of support for nonprofits.  Interesting.  How do you react to this comment?

Starbucks expanding recycling program with coffee cups in Chicago

“Starbucks is finding new ways to use the 3 billion paper cups its customers use each year, even in cities where recycling is not popular or mandated.  This fall, it will send cups used at its Chicago stores to Green Bay, where a Georgia Pacific paper mill will turn them into Starbucks napkins.  The effort is a major push by Starbucks to create a commercial market for its used cups, which include 1 billion plastic cups for cold drinks.”

Ad Age Insights has just released a new whitepaper, “Social Activism 2.0”, that discusses how to get the social media generation behind your cause. 
“Young adults are changing activism, redefining it,” said Eliza Esquivel, planning director of TBWA and author of the study. “Knowing and talking about social issues to them is now considered a form of activism.” Zoom

Ad Age Insights has just released a new whitepaper, “Social Activism 2.0”, that discusses how to get the social media generation behind your cause

“Young adults are changing activism, redefining it,” said Eliza Esquivel, planning director of TBWA and author of the study. “Knowing and talking about social issues to them is now considered a form of activism.”

More pay-what-you-want Paneras coming

The Panera nonprofit restaurant model appears to be succeeding in its first month of operations. 

From the article: “Its cashiers tell customers their orders’ ‘suggested’ price based on the menu. About 60 to 70 percent pay in full.  About 15 percent leave a little more and another 15 percent pay less, or nothing at all.   A handful have left big donations, like $20 for a cup of coffee.”

First, my pledge: More than 99% of my wealth will go to philanthropy during my lifetime or at death. Measured by dollars, this commitment is large. In a comparative sense, though, many individuals give more to others every day.
Warren Buffett in “My Philanthropic Pledge” in FORTUNE as part of the $600 Billion Challenge

Successful Strategies for Social Change

Very interesting examples of community building and trauma response from UNICEF and Ashoka that focus on the power of play to transform reality. 

You can now watch The New Recruits online! 

This new PBS documentary follows the journey of three business students chosen to participate in the Acumen Fund Fellows Program, which sends social entrepreneurs to work with Acumen-funded social enterprises in Kenya, India, and Pakistan.  Start watching right now!

Why Environmentalists Must Work with Big Corporations

Gwen Ruta, Vice President for Corporate Partnerships at Environmental Defense Fund discusses the risks and opportunities of working with big corporations on their environmental policies.

The opportunities outweigh the risks.  She says: “The horror of the BP oil disaster is the scope and impact that it’s having on the Gulf coast. Yet Fortune 500 companies, precisely because of their large scope and impact, can also use their leverage for good. EDF, for example, works with Walmart. The retail giant is hardly a darling among Progressives, but it provides unparalleled leverage in the consumer goods supply chain. If Walmart adopts higher environmental standards for product design and packaging, say, then those standards very quickly change operations at hundreds of thousands of factories around the world.”