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Posted 1 year ago

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For Pepsi, a Business Decision With Social Benefit

For Pepsi and other corporations, social impact is secondary to core business.

“The social benefits of the corn program are obvious in higher incomes that have improved nutritional and educational standards among the participating farmers, not to mention its impact on illegal immigration and possibly even the reduction of marijuana production…but PepsiCo insists those benefits are ancillary to the business rationale for the program.” 

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Posted 1 year ago

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Having trouble coming up with a wish list this holiday season?  Causes just launched their “Holiday Wish” feature, which lets you ask friends and family for donations to your favorite charity in lieu of gifts.  Read about my experience starting a Birthday Wish here.  I had a blast raising over $4,300 for The Trevor Project, the leading organization providing suicide prevention services to LGBT teens. 

Having trouble coming up with a wish list this holiday season? 

Causes just launched their “Holiday Wish” feature, which lets you ask friends and family for donations to your favorite charity in lieu of gifts. 

Read about my experience starting a Birthday Wish here.  I had a blast raising over $4,300 for The Trevor Project, the leading organization providing suicide prevention services to LGBT teens. 

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Posted 1 year ago

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Help Shape the Future of the Social Sector

The Future Leaders in Philanthropy Community, a part of the Changing Our World organization, is conducting a survey to gain a better understanding of the attitudes and expectations of those new to the field of philanthropy. 

Take their survey now and they’ll donate $1 to a Global Giving project. 

Changing Our World invites those with varying perspectives to participate—both new and experienced professionals, those working in traditional nonprofits, new social enterprises and corporate giving programs, and those who have an interest in or may have left the sector.

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Posted 1 year ago

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You’ve never seen a fundraising video like this before.  Check out Mahindra Foundation’s “A Girl Story” campaign and watch the video series following Tarla, an underprivileged Indian girl.  But there’s a catch: donations are required to keep the story going.  Amazing use of technology and the YouTube API.  Only complaint is that I wish the website were clearer about where a donation would go and how it will be used to make a difference.

You’ve never seen a fundraising video like this before.  Check out Mahindra Foundation’s “A Girl Story” campaign and watch the video series following Tarla, an underprivileged Indian girl.  But there’s a catch: donations are required to keep the story going. 

Amazing use of technology and the YouTube API.  Only complaint is that I wish the website were clearer about where a donation would go and how it will be used to make a difference.

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Posted 1 year ago

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A full 83% of consumers want more of the products, services and retailers they use to benefit causes.

2010 Cone Cause Evolution Study, the nation’s only 17-year benchmark of cause marketing attitudes and behavior.  Download the study here. 

Read more about moms, millennials, and cause marketing here.

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Posted 1 year ago

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Cleaner for the Environment, Not for the Dishes

“Most Americans want to do things that are good for the environment, but not everyone wants to pay the price,” said Elke U. Weber, director of the Center for Research on Environmental Decisions at Columbia University.

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Posted 1 year ago

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How Millionaires and Billionaires Give

A few months ago, Warren Buffett pledged to give 99% of his wealth to charity during his lifetime, publicly encouraging the world’s richest to follow suit.  He and Bill Gates have even scheduled a trip to China this month to figure out how to “do philanthropy” there.  Meanwhile, Buffett business partner Charles Munger says the idea of “very intelligent people sitting around trying to do good” makes him squirm in his seat.  

And most recently, Omidyar Network, the philanthropic investing arm of eBay, plans to invest up to $200 million in India over the next five years. Richard Branson is also urging others to invest in Zimbabwe through Zimbabwe Enterprise, a nonprofit formed by his Virgin Unite, the philanthropic investing arm of Virgin. 

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Posted 1 year ago

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Promises Aren't Enough: Business Schools Need to Do a Better Job Teaching Students Values

Three Yale School of Management professors wrote an op-ed in the Wall Street Journal about why it’s not enough to get students to take The MBA Oath. 

They say: “The solution to ethical challenges in business is not to create an army of M.B.A.s who promise to do the right thing. Rather, as educators we must assume more responsibility by providing better, not less, leadership development. Only then might our graduates take an oath they can actually live up to.”

Compare this to another recent WSJ article covering “The Case Against Corporate Social Responsibility”.  Very interesting debates here. 

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Posted 1 year ago

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I want to support the organization that’s going for scale, not the one that’s stuck where it is. Why would I support a cancer organization promoting its low fundraising investment while cancer remains uncured? We have the whole reward system backwards.
Fundraising and social innovation guru Dan Pallotta in “We Need to Rethink Fundraising”.  Excellent arguments for why donors shouldn’t expect charities not to spend on fundraising.  

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Posted 1 year ago

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Recently, the Unreasonable Institute fellows gave their final business pitches at the 2010 Global Summit.  Luckily, they captured these all on film and posted all the presentations on their website. 

Above is just a sample, which came from Who Gives a Crap, a group that will make “environmentally sustainable toilet paper and donate profits to water sanitation projects in the developing world”.  Fun and fascinating.  

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